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A plan. There has to be a clear understanding to take your ideas and convert that into a format aimed at your market. You can offer your audience a rich, robust product professionally designed, or you can supply them with something that looks no different than a few words and pictures thrown together on a notepad.
Your site should be designed by a marketing company. Why? Because you're marketing a product. I assure you that corporations aren't contracting home builders to design their leading television commercials and print media, nor would you hire a marketing company to build your home. Use the right tool, for the right job. |
